Friday, 7 March 2008

Sophomore NYC

Chrissie Miller and Madeleine von Froomer are a force not to be reckoned with. The collective who have churned out effortlessly cool Sophomore NYC, have made even avant-garde dressers reconsider how subtly tweaked classic items can be shit hot.

Obviously recognising the enormous success simple street wear label, American Apparel has been enjoying, SNYC has jumped on the bandwagon with its quirky takes on wardrobe basics. With a sensual look book reminiscent of the 1995 film 'Kids' and with its beatnik '70s flare (the fashion world’s favourite era this season), I have no doubt this collection is going to have worldwide dominance!

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